I have written a companion piece to this post, which explains how to classify unnatural links from your link list, so go check that out if you’ve already collected all your links. If you aren’t actively monitoring and auditing your links on a regular basis, you have no idea what may be around the corner. If you’ve never seen a site suffer negative SEO or get taken down as collateral Penguin damage then…well, you’ve been lucky. This has become even more important of late, with Google announcing that the Penguin algorithm will update ‘continuously’ – meaning that one of the most important SEO activities you can do is to regularly audit your own links.
Having a complete picture of your link profile is incredibly important in the current search landscape, with manual and algorithmic penalties lurking at every corner.
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